Finally prove the ROI of your marketing efforts by identifying and converting the anonymous visitors who never fill out forms.
You're driving traffic to your website, but 99% of visitors leave without identifying themselves. Your team gets no credit for influencing these buyers.
Marketing generates leads that sales doesn't follow up with quickly enough. By the time they do, the prospect has moved on or gone to a competitor.
Proving ROI on marketing investments is nearly impossible when most of your traffic disappears without a trace. You know your content works, but can't prove it.
Unmask the 99% of visitors who never fill out forms. Know exactly which companies are on your site and what content they're engaging with.
Track which campaigns and channels are driving high-intent visitors, even if they don't convert on forms. Finally get credit for all your marketing efforts.
Automatically engage anonymous visitors with personalized outreach based on their behavior, turning more of your traffic into qualified opportunities.
Ensure hot leads are followed up immediately by routing visitor intelligence directly to your sales team when interest is at its peak.
Coverflex's marketing team was driving significant traffic to their website, but only 1.5% of visitors were filling out forms. This made it difficult to demonstrate the full impact of their marketing efforts and created tension with the sales team.
After implementing Knock2, Coverflex could identify which companies were engaging with their content and automatically engage these visitors with personalized outreach. Knock2 integrated with their existing marketing stack to provide full attribution data.
See which marketing campaigns drive the most high-intent visitors—not just form fills. Finally understand the true impact of your efforts.
Discover which pieces of content attract the most engagement from target accounts, even when visitors don't identify themselves.
Know when target accounts from your ABM list visit your site and what they're interested in, so you can trigger personalized follow-up.
Seamlessly connect with your existing marketing stack to enhance lead scoring, segmentation, and nurture programs with intent data.
Give sales visibility into marketing-generated interest, even from visitors who never fill out forms. No more "marketing doesn't generate enough leads" conversations.
Your marketing efforts are already generating interest. Let's make sure you're capturing all of it.
Knock2 uses a proprietary technology to match website visitors to company IP addresses and other identifiers. We can typically identify ~70% of B2B website traffic.
Yes. Knock2 integrates with your UTM parameters and marketing analytics to show which campaigns, channels, and content are driving high-intent visitors—even those who don't fill out forms.
Knock2 complements your existing marketing automation platform. While tools like HubSpot or Marketo only track known contacts, Knock2 identifies anonymous visitors and can feed this data back into your automation platform for complete visibility.
Yes. Knock2 is designed with privacy compliance in mind. We identify companies, not individuals, and operate within the legitimate interest framework for B2B marketing. We provide all necessary tools for consent management and opt-outs.
Most marketing teams measure success with Knock2 by tracking: 1) Increase in identified accounts from their target market, 2) Growth in marketing-attributed pipeline, 3) Reduction in cost per qualified opportunity, and 4) Improved conversion rates from visitor to meeting.
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