ROI calculator
What’s your website traffic actually worth?
Fill in your numbers. We’ll show you how many buyers on your site Knock2 can name, and what it takes for Knock2 to pay for itself.
Your numbers
Google Analytics shows this: sessions of 10 seconds or more, or 2+ pageviews.
What a new customer is worth in the first year.
Your estimate. Start low; the trial will show you the real number.
Your current opportunity-to-closed-won rate.
Plan for your traffic
The same ranges as the plan finder on the pricing page.
The math
- ICP-fit sessions / month2,500 × 15% ICP rate375
- Buyers named / month375 × 62% person match rate233
- Opportunities / month233 × 5% become opportunities11.7
- Pipeline / month11.7 × $18,000 ACV$211k
- Revenue / month$211k × 15% close rate$32k
- Annual revenue upside$32k/mo × 12$379k
At $18,000 ACV and $2,388 a year on the Startup plan, one closed deal from a Knock2 lead covers the whole year.
15% ICP fit is an assumption. 62% is Knock2’s person match rate on US engaged sessions. The other inputs are yours.
Get $50 off your first month
We’ll email your results and a promo code for $50 off when you sign up.
FAQ
Frequently asked questions
How much traffic do I need for Knock2 to be worth it?
There is no minimum. Knock2 names the person on 62% of US engaged sessions, so on 2,000 US engaged sessions a month, about 1,240 would be matched to a person before any ICP filter. Your lead score then sorts the ones worth a rep's time.
The 7-day free trial runs on your own traffic, so you see your number before you pay.
What ROI should I expect from Knock2?
It depends on your traffic, your deal size and how fast your team follows up, which is why the calculator asks for all three. A useful sanity check: if closing one new customer pays for a full year of Knock2, the math works.
The 7-day free trial runs on your own traffic, so you can check the calculator's estimate against real identified visitors before you pay.
How does pricing work?
Plans start at $199/month (Startup) and scale with included credits. Identifying an account costs 1 credit, identifying a person costs 6 credits, and prospecting additional contacts at an account costs 2 credits. Every plan includes a 7-day free trial.
What's the difference between account-level and person-level identification?
Account-level identification tells you which company a visitor is from. Person-level identification tells you exactly who the individual is: name, title, work email, phone, and LinkedIn profile. Person-level data is only available for US traffic due to privacy regulations in other regions. The calculator counts person-level contacts, since those are the ones a rep can reach directly.
Will this work with my CRM and sales tools?
Yes. Native integrations are built for HubSpot, Salesforce, Slack, Apollo, Outreach, Lemlist, Instantly, and Clay. For anything not on that list, webhooks cover Zapier, Make, n8n, and any other tool that accepts them. Identified visitors can be routed in real time based on lead score, pages visited, firmographics, persona match, UTMs, or any combination.
Check the math on your own traffic.
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