Lead scoring
Describe your ICP in a sentence. We’ll score every visitor against it.
No rule trees. No point systems. Knock2 reads your ICP in plain English, scores every visitor from 0 to 100, and tells you why.
7-day free trial. Live on your site in minutes.
01 · Plain-English ICP
Write two sentences. Not a rule tree.
Other tools make you build point systems, then spend weeks tuning them.
With Knock2 you describe the companies you sell to and the people who buy. Every visitor gets scored right away. Change a sentence and the scores follow. No RevOps ticket required.
02 · Score rationale
Every score explains itself.
A number alone doesn’t tell a rep what to say.
Each score comes with a one-line reason: who this person is, why their company fits, and what they did on your site. Reps know why a lead matters before they reach out.
Scores update as visitors come back and read more.
What it reads
- Title and seniority
- Company size and revenue
- Industry and tech stack
- Pages viewed and return visits
- Campaign that brought them
03 · Weighted scoring
Score the company and the buyer. Weight what matters.
Some teams care most about company fit. Others care about the title that can say yes.
Knock2 scores both separately, and you set the balance. A VP at the wrong company scores differently than an intern at the right one.
04 · Human-in-the-loop
Your reps teach the model what great looks like.
Thumbs up on a lead your rep would call. Thumbs down on one they wouldn’t.
Knock2 learns from every decision and gets sharper with every click, from the dashboard or right in Slack.
No calibration meetings. No RevOps tickets.
What revenue leaders say about Knock2
Trusted by GTM teams everywhere
100x better than RB2B and the platforms I've seen in the past.
Jeremy Steinbring
CEO & Founder · RevOnyx
I was blown away with your tool… I hooked it up and within 45 minutes we booked a meeting.
Rodrigo Diaz de Rivera
VP Sales & Marketing · OrderEase
Knock2 has transformed our outbound sales motion. It embeds insights directly into our workflow.
Fionn Hart
Head of Sales · Cuedesk
One of the fastest and most useful lead tools I've ever used. I could instantly see who was on my site.
Tim Yakubson
Founder · B2B Boosted
I integrated it yesterday and setup was extremely easy. I also love the flexibility.
Jemel Fanfan
GTM Engineer · Flint
FAQ
Frequently asked questions
How is the 93% match rate measured?
The 93% figure is account-level identification on engaged sessions. Google Analytics defines an engaged session as 10 seconds or more, or 2 or more pageviews. The 62% figure is person-level identification on US traffic, measured the same way.
Both matter for lead scoring because a score is only as good as its inputs. A higher match rate means more visitors you can score.
How does Knock2's lead scoring work?
You describe your ICP in plain English: the companies you sell to and the people who buy. Knock2 scores every identified visitor against it from 0 to 100.
There are no rules to maintain. Each score comes with a one-line reason, and scores update as visitors come back and view more pages.
Can I create different scoring models for different segments?
Not today. Each workspace scores against one ICP, made of a company description and a buyer description. If you sell to several segments, describe them all in that one ICP, for example "B2B software or fintech companies, 200 to 5,000 employees".
You can still route segments differently. Workflows can filter by industry, company size or any other field, so each segment gets its own Slack channel, CRM owner or sequence.
What data inputs does the lead score use?
Thirty-plus fields per identified visitor:
- Company: industry, revenue, employee count, funding
- Tech stack: the tools they already use
- Person: title, seniority, department, location
- Behavior: pages visited, session depth, return visits, UTM source
The ICP you write decides which of these matter, and how much.
Can I train the scoring over time?
Yes. Thumbs up and thumbs down, from the dashboard or Slack, tell the model which identified visitors were good fits and which weren't. Scoring improves with that signal over time. Most teams give feedback for the first week or two to calibrate, then let it run.
Does this replace my CRM lead scoring?
No. Knock2 scores the anonymous visitors your CRM has never seen, so you know who is worth reaching out to. Your CRM scoring (HubSpot, Salesforce) runs on known contacts who have opened emails or filled out forms.
Most teams run both. Knock2 decides who to alert sales about, and your CRM scoring takes over once they become a known contact.
How does pricing work?
Lead scoring is included in every Knock2 plan at no extra cost. Plans differ by how many accounts and people you can identify each month. See pricing for current plans. Every plan starts with a 7-day free trial.
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