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October 14, 2024
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 min read

Knock2 Welcomes Josh Carter to Our Advisory Board

Carter brings over a decade of Marketing Leadership

Knock2 Welcomes Josh Carter to Our Advisory Board

We are delighted to announce that Josh Carter has joined Knock2's advisory board. Josh's extensive experience in B2B demand generation and marketing operations will be crucial as we continue to innovate and expand our website intent and customer engagement platform.

About Josh Carter

Josh Carter is the Director of Demand Generation at Pavilion, bringing nearly a decade of experience in developing and optimizing B2B marketing programs that drive revenue, not just MQLs. His expertise spans across various aspects of marketing, from demand generation to marketing operations and sales enablement.

Josh's career highlights include:

  • Director of Demand Generation at Pavilion, growing the world's #1 private community for go-to-market leaders
  • Senior Marketing Manager at Koalafi, driving SMB and mid-market retailer acquisition of their point-of-sale financing product
  • Marketing Manager at Hatch, where he built a partner marketing program that sourced to 60% of the company's ARR
  • Director of Marketing at Blue Triangle, responsible for all marketing and business development

Why We're Excited

John DiLoreto, Founder & CEO of Knock2, shared his enthusiasm:

"Josh's proven track record in B2B demand generation and his expertise in marketing operations align perfectly with Knock2's mission. His experience in creating scalable marketing and sales workflows, coupled with his success in driving revenue growth, will be invaluable as we refine our go-to-market strategies. We're thrilled to have Josh's insights guiding our marketing efforts and helping us maximize the potential of our platform."

Josh Carter's Perspective

Josh Carter expressed his excitement about joining Knock2:

"Having spent years optimizing marketing programs and driving revenue growth, I see immense potential in how Knock2 is transforming the way businesses capture and leverage website traffic data. I'm looking forward to contributing my experience in demand generation and marketing operations to help Knock2 scale its impact and revolutionize B2B sales and marketing processes."

Looking Ahead

With Josh's guidance, Knock2 is poised to enhance our marketing strategies and drive more efficient revenue growth. We look forward to leveraging his expertise as we continue to develop and optimize our cutting-edge solutions for B2B lead generation and customer engagement.

To learn more about how Knock2 is transforming website traffic into actionable data for smarter decision-making, visit Knock2.ai

Knock2 Welcomes Josh Carter to Our Advisory Board

John DiLoreto is the founder & CEO of Knock2

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